You may want the recipes connected to the pictured dish. Or, maybe you are searching images of prepared food. If you find a piece of clothing you like in images, for example, you may want to see more of the same style.
Many people might seek more general information related to what is in a photo. Both companies believe that people who search images may want more than just a picture of the exact item searched.
Google and Pinterest each have new ways to search using images.
